Londis has unveiled its new Price Cash value campaign, lowering prices on hundreds of products to help ease the financial pressure on shoppers in the new year.

The campaign is live in stores for six weeks, starting January 5 until February 8. The Price Crash includes big brands, half price offers and 50p deals on essentials, as well as “everyday good value” on Londis’ own brand SmartBuy range.

Londis is supporting the campaign with in-store point of sale display materials, heavy-weight national press and three-week radio campaigns to build awareness and drive footfall.

John Pattison, Londis retail director, said: “Shopping little and often is now a consumer habit. And at this difficult time of year for our customers, we want to remind them that Londis is on their doorstep and helping them to save money on their top-up shop.”