Japan Tobacco (JT) has completed its acquisition of the Natural American Spirit Business outside of the United States.

Thanks to a strong international presence in the premium priced category, Natural American Spirit will allow the JT Group to further extend its brand portfolio, JTI UK managing director Daniel Torras said.

“We will work closely with Natural American Spirit in the UK to build a business plan which will enhance Natural American Spirit’s already strong growth.

“Our decision to purchase Natural American Spirit underpins our commitment to continue growing our business faster than our competitors,” he added.