Key Lekkerland is looking to boost membership of its Key Store symbol group with a major recruitment drive through new member Blueheath.
The Blueheath-owned business CTM Wholesale in Wrexham, North Wales, moves from Sugro to Key Lekkerland on April 2, giving the group a base to expand Key Store numbers in the North West. The company also aims to recruit in the South East from its centre in West Thurrock, Essex.
Blueheath chief executive officer Mark Aylwin told C-Store that he hoped to have signed 100 new Key Store retailers by the end of 2008.
Key Lekkerland is planning a new format for Key Stores this year, with a greater emphasis on a modern convenience range.