Blakemore Wholesale has reduced the price of key tobacco lines at eight of its 14 depots, as it seeks to deliver extra value to its cash and carry customers.

The eight depots are Birmingham, Cardiff, Gateshead, Killingworth, Middlesbrough, Swansea, Walsall and Wolverhampton.

Price cuts have been made to each site’s top-three selling tobacco lines.

Each of the eight depots have also launched a free-stock deal which offers customers a free 24x330ml case of Coke when they purchase 15 full cigarette outers.

The new scheme will replace Blakemore Wholesale’s previous “Top Ten” price-match initiative at the eight depots.

All others will continue with current pricing levels and maintain any existing free-stock deals.

Blakemore Wholesale commercial director Russell Grant said: “We have introduced this new tobacco pricing strategy after listening to customer feedback on ways that we can improve our offer and help maximise their profit margins.

“We believe that the new scheme is simpler and more impactful than our existing price-match initiative and offers unbeatable value for money.

“The new pricing strategy has been introduced to eight of our sites as the scheme has been devised to fit the trading profile of each depot.”