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An advertisement for Cadbury's Wispa Gold has been voted the most memorable by readers of Convenience Store.
The ad, in the September 18 2009 issue of C-Store, scored top marks in a survey to test readers' recall of promotional pages in a single issue of the magazine. It offered retailers the chance to have their own personalised message displayed on a billboard outside their store, a competition which was won by Jay Singh of Singh's Premier in Sheffield.
Advertisements for Wrigley's 2009 gum launch 5 and Mars Dark were also rated highly by retailers.
The ad, in the September 18 2009 issue of C-Store, scored top marks in a survey to test readers' recall of promotional pages in a single issue of the magazine. It offered retailers the chance to have their own personalised message displayed on a billboard outside their store, a competition which was won by Jay Singh of Singh's Premier in Sheffield.
Advertisements for Wrigley's 2009 gum launch 5 and Mars Dark were also rated highly by retailers.
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