Comfort, the UK’s number one fabric conditioner brand from Unilever (AC Nielsen Volume Sales, 21/04/2018), is expanding its Intense collection with a new limited-edition summer fragrance.
Rolling out now, the new Comfort Intense Enchanted Garden variant offers an ultra-concentrated fabric conditioner with a unique scent of rose, jasmine petals and vanilla orchid. The product has been designed to tap into consumers demand for new and seasonal fragrances.
Fernanda Tubini-Roberts, marketing manager for Comfort at Unilever UK, said: “Maximising on the popularity of our Comfort Intense range, and the proven success of limited editions in increasing category value for the brand, we’re pleased to launch Comfort Intense Enchanted Garden. We know consumers love to try new and interesting fragrance combinations and our latest addition is perfect for the coming months with its fresh, floral scent.”
The Comfort Intense Enchanted Garden pack features an on-trend pink floral design to ensure optimum shelf stand-out, helping retailers drive value to their fabric condition range with a seasonal offering (rrp £5.50 for 64 washes).