Imperial Tobacco has entered the disposable vape market with its new blu bar vape range.
Rolling out into the convenience channel from the end of November, the blu bar device contains 20mg of nicotine in 2ml of liquid providing up to 600 puffs and features a LED indicator that lights up when in use.
Available to buy at a MRRP of £5.99 per device, the new blu bar range includes six flavours - Kiwi Passionfruit, Mango Ice, Banana Ice, Peach Ice, Watermelon Ice and Strawberry Ice.
Imperial will be supporting the launch of blu bar with a special Profit on Return deal of up to 43% at wholesalers, as well as through a new dedicated blu bar trade microsite, which will launch on 3 January.
Tom Gully, Imperial Tobacco’s Head of Consumer Marketing UK&I said: “Disposables are taking over the vape category, with the segment seeing rapid growth in the last year. In fact, recent figures show they now account for 70% of vape sales. We’re really excited to be joining this flourishing market with our new blu bar range, offering a great quality product from the well-known blu brand that consumers know and trust.”
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