Nisa has switched its entire range of eggs to free range in response to “growing public desire for more ethically sourced products”.
The change will come into effect from the end of the year so the eggs can be in stores from next January. This brings Nisa’s egg sourcing policy in line with Co-op’s, which is already free range.
Darren Hamilton, wholesale category controller, said: “All major retailers have committed to remove caged eggs from their ranges by 2025 with more than 71% of eggs currently sold in the retail sector already free range.
“By moving early, we are giving Nisa partners the opportunity to meet the demands of customers and capture the increasing desire to buy eggs this way.”
To help support retailers with this change, Nisa is offeriing a promotional price for the eggs at £1 for six mixed weight free range eggs, moving on from 89p for six caged eggs but less than the usual £1.39.
Hamilton added: “The new free-range products will go live from Monday 27 December so the eggs can start landing in stores from 1 January, meaning partners can start the new year able to offer their customers these great value, ethically sourced egg lines.
“It’s a really good opportunity to get ahead of the market, make a healthy margin and also offer a great customer proposition.”