Spar retailer Oliver Blake is to develop the family’s Oasis service station. The Blake family have had their forecourt site at Long Riston in the East Riding of Yorkshire since the 1950s. A move to Spar in 2019 in association with James Hall & Co. Ltd has accelerated progress with three expansions of the store in that time.
Recent developments have seen Cheeky Coffee brand added in and investment in two walk-in cold rooms, which has improved product availability through greater stock holding. The store’s kitchen area is also to be relocated and enlarged to grow food to go capacity. Oliver, the third generation of the family business, has just renewed his agreement with Spar at the same time as a switch of forecourt brand to Jet.
Oliver said: “It’s been a brilliant start to 2025 with our Spar renewal and the switch to Jet. I’m already very pleased with the Cheeky Coffee machine in terms of cups sold. Our customers are really taking to it and the brand gives flexibility on linking deals.
“The kitchen will help support our food to go ambitions when fully operational. More than that, the extra shopping area with more grocery and frozen food supports our aim of becoming a destination for bigger shops and higher basket spend.”
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