Nisa Upper Beeding, West Sussex

  • Print
  • Share
  • Comments (1)
  • Save

Last year Jai Patel invested £100,000 in refurbishing his Upper Beeding site in West Sussex to the Nisa ‘store of the future’ model. “We did the refit to keep up with trends - the previous refit was looking a bit tired. I felt it needed a new look,” he says. Jai put a focus on shopper missions and re-organised shelving and refrigeration. This had been installed in 2011 during the previous refit when he expanded into adjacent units in the village precinct. More focus has been put on fresh and fruit & veg, with positive results. To date, weekly sales at the 3,000sq ft store are up 6% to about £40,000.

A new look

LED lighting

Jai introduced new LED lighting throughout, removed the suspended ceilings and introduced an eye-catching ‘false brickwork’ effect.

Nisa Upper Beeding

He has enhanced food to go, which “wasn’t doing so well before”. He now offers a wide range of hot food to go, including breakfast baps in the morning, pasties and pies at lunch, and a new premium coffee unit. Most of the offer comes from Country Choice, but he also uses a local supplier for the pasties.

Fruit is now housed in wooden crates, helping to double sales. “The refit has brought more people in because of the general appearance,” Jai says.

Nisa Upper Beeding

Jai has introduced more local fruit & veg lines and expanded the loose section.

Nisa Upper Beeding

Sales of chilled, especially ready meals and fresh meat, are thriving.

The customers

Nisa Upper Beeding

Jai’s main customers are “people living across the road” in the village. His main competitor is the Co-op in neighbouring Steyning, but “we’re more independent, we cater for local demands”, he asserts. The nearest supermarket is a Tesco, about five miles away.

The store contributes to the local community through Nisa’s Making a Difference Locally initiative. A couple of donations of up to £700 a year go towards the church, the football team, or the sports hall, among other recipients.

Off Licence

Nisa Upper Beeding

The alcohol offer includes a wide range of chilled wines, beers and ciders, with overhead signs urging customers to ‘relax with a bottle’ and ‘chill with a can’.

Jai is planning to introduce a selection of high-end wines to meet customer demand.

Nisa Upper Beeding

An ales fixture features a range of local and national brands, while a number of cases of big brand beer line the floor, on promotion.

Readers' comments (1)

  • It was great to work alongside the team on this outstanding project and we're thrilled to hear the re-fit has been a success. Very best wishes, The Jordon Group, Shopfitting Contractors.

    Unsuitable or offensive? Report this comment

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory

Related images

  • Nisa Upper Beeding
  • Nisa Upper Beeding
  • Print
  • Share
  • Comments (1)
  • Save
Sign in

Newsletter Sign-up

I wish to receive the following newsletters:

FOLLOW US