Costcutter, North Prospect, Plymouth

  • Print
  • Share
  • Comment
  • Save

 

In 2015 Nimal Navaratnarajah invested nearly £130,000 in transforming an empty unit into a modern Costcutter just outside Plymouth city centre. Nimal and store manager Heidi Flower pride themselves on the store’s community engagement and the staff’s dedication to its customers, many of whom are elderly or struggling financially. Such commitment breeds loyalty and has helped drive year-on-year sales from about £18,500 a week to nearly £21,000 - despite a nearby Morrisons, Co-op and Premier. Sales 
are expected to increase further when 500 nearby homes are built.

Costcutter Plymouth

Food to go and fresh

Costcutter Plymouth

Chilled and fruit and veg are selling well. The store sells local milk and Heidi and Nimal are on the lookout for a decent local fruit and veg supplier

Costcutter Plymouth

Hot food to go is particularly popular, especially at the “10am workman time” and 1pm, reports Heidi

The range includes pasties, sausage rolls, bacon and sausage baps, breakfast baps and slices. The store also prepares its own baguettes and sandwiches

The store doesn’t offer coffee because they are set to take over the café next door, so Nimal wants the two sites to complement each other. Heidi says they are thinking about introducing a Subway in store.

Meeting demand

Costcutter Plymouth

Alcohol and confectionery are top-selling categories. The wide range of novelty sweets contribute to £200 a day in confectionery sales

Costcutter Plymouth

The staff are the store’s biggest asset, enthuses Nimal. “They make sure every customer is looked after. They’re key to the store’s success.”

Costcutter Plymouth

“We stock as many pricemarked packs as possible because people recognise them as good value products,” says Heidi. “We 
sell a lot of the Independent own brand frozen vegetables and chips.”

 

 

 

 

 

 

 

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory

Related images

  • Costcutter Plymouth
  • Costcutter Plymouth
  • Print
  • Share
  • Comment
  • Save

FOLLOW US