Sherston Post Office & Stores owners Paul and Gail Mather (pictured right) and team member Liz Snow (left) are hoping to create a buzz at their Wiltshire store over Easter.

An in-store Easter treasure hunt is expected to boost sales by encouraging customers to walk the entire store. Entrants will be rewarded with a Cadbury Creme Egg and be entered into a draw to win a giant egg.

“This is a fantastic example of a retailer doing something different to drive sales at this time of year, when chocolate products will be particularly front of mind,” said Mondelez trade communications manager Susan Nash.