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It will be interesting to find out how many Nisa retailers have actually placed orders for the initial CoOp own label offer.
Apparently, not very many.
Reasons: The CoOp have based their RSP'S to Nisa Retailers 5% higher than in CoOp stores. Which along with the CoOp's divi scheme to it's customers immediately makes the Nisa Retailer !0% dearer than their CoOp competition.
There is not much scope for a Nisa Retailer to reduce their prices to compete as the margins on offer in somes cases are only 2 or 3% and on some lines are loss leading.
This whole launch of CoOp Brand into Nisa's stores should have been with a bang to show that the CoOP meant business when they bought Nisa and that they lived up to the statements made leading up to the purchase.
Unfortunately this has shown that this may have been the biggest mistake in the history of Independent Retailing.
Nisa Retailers really need to ask themselves do CoOp stores operate on such low margins?
My answer is I very much doubt it and as with the previous Board of Directors, Nisa Retailers have once again been taken for a ride.