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One of the reasons for kerry collapse other than poundland and wh smith contracts going was that upper management had no idea how to run the business, VSR's were made to serve customers with about a ten pound maximum sale which would actually cost us money by going there all rounds should have been streamlined to give rep more time to sell to shops that actually wanted to buy and non profitable customers should have been stopped any sales loss from these would have been gained by extra sales from profitable customers so less mileage more sales happier customer base better profit margin and no worrying about number of buying calls