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Professor Calba

It will be a challenge for Morrisons but at least this time the c-stores will not be financed by the supermarket chain, and if the "Safeway" brand proves competitive it could improve the offer and sales at McColls neighbourhood c-stores.

Also the locations of "Morrisons Local" stores here in South Devon always seemed to be set in very secondary sites, with the two in my area both in lesser footfall areas and both competing with Tesco Extra or Tesco Metro stores in prime locations and less than two or three minutes walk away. If this was a similar scenario for the chain elsewhere then amongst other reasons it is perhaps not surprising that it failed.