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The c-store market needs less of this "each store should have its own brand" - that is what is making the independent sector so uncompetitive and weak - we have nothing close in terms of range or quality of own brand goods to the likes of co-op, tesco or sainsburys and the reason is simple - volume. If there was consolidation on own brands, we would all get cheaper prices and before everyone moans about the label being the same in each and every store - labelling is actually a minuscule part of the own brand product runs. If all the groups got together, decided on a product, and provided the supplier with the volume - it is actually possible to have an "own brand" as good as the multiples. But it will never happen - in fact its going the other way, the multiples are taking over the indi suppliers and showing them how its done!