Laura Molyneux, category controller of channels at pladis, explains the five steps that retailers can take to improve their biscuit fixture. By balancing bestsellers against new products, being mindful with merchandising to make biscuits impossible to miss, and catering to seasonal occasions, convenience stores can make more out of the category.

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Kantar WPO, Total Market, 52W data to 18.04.2021
Nielsen ScanTrack, Symbols and Independents, 2020
Shopper Intelligence 2020 – Total Biscuits
Lumina Intelligence, ‘Opportunities to Win at NPD’, June 2019
Lumina CTP Monthly Snapshot, data to 07.03.21