WKD is set to bring the party home with its new limited edition variant.
WKD Brazilian will be available from January to September of next year in 275ml (rrp £1.39) and 70cl (rrp £3.20) bottles. The exotic flavour has been inspired by the party atmosphere that the country is known for.
“Brazil also is renowned for its vibrant night and street life, especially at carnival time, and WKD Brazilian aims to capture this exotic party spirit in a bottle,” says SHS Drinks marketing director Debs Carter. “With the spotlight being on Brazil next year, it’s the perfect timing to introduce this topical WKD limited edition – an innovation which will bring excitement and a new dimension to the RTD category.”
The limited edition launch will be supported by a £1m marketing campaign including online, outdoor and promotional deals through the wholesale channel.