Walkers aims to boost snack sales with Poppables

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Walkers, the nation’s favourite crisp brand (Nielsen 52 week data to 18.11.17), is introducing a new ‘pop’-osition to shoppers with the arrival of Poppables, a spherical, potato snack. Available from the end of May, the light and airy snack is flavoured inside and out for the ultimate taste experience, already a huge success in the US.

With an increasing number of households looking for sharing snacks for ‘big nights in’ (Kantar Worldpanel March 2017), the sharing snack segment is experiencing impressive growth. Building on the success of the already well-established Mix Ups and Bugles brands in driving incremental sales in this segment.

Kate Charman, brand manager at PepsiCo, said: “We are seeing strong growth from the sharing segment and anticipate the launch of Poppables driving growth through a fun, new shaped snack, perfect for the ‘big night in’ occasion. With a strong performance already demonstrated in the US, we look forward to mirroring that success in the UK. We anticipate the brand engaging shoppers with its flavour-packed fun shape as we aim to drive additional traffic, and ultimately purchases, at the sharing fixture.”

Poppables is available in a variety of flavours including Sweet Chilli, Cheddar Cheese and BBQ Ribs. The full range is available as a 110g sharing bag (RRP £1.99) and the Sweet Chilli variant can be purchased in a 60g pack (RRP £1) and single-serve 25g (RRP 65p), perfect for consumers on the move.

 

 

Readers' comments (1)

  • The walkers poppables may as well be 'plain' flavour pom bears as they have a close taste and texture to the bears. Also the poppables crisps any real taste to them, despite what it may say on the package that they are sold in, they mays as well be sold as a plain flavour

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