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Strike a balance between exciting NPD and consumer favourites to ensure your sugar confectionery sales stay sweet this summer, says Sarah Britton
Ensure you have the right products on shelf during the right months and your sales could soar higher than Santa’s sleigh.
The nation has fallen under the spell of Halloween and there are monster sales to be had for retailers who get into the spirit of it
KP Snacks has committed to spending a further £1m to drive sales of its Mexican sharing product: McCoy’s Muchos with a new campaign.
Irn-Bru has announced the nationwide rollout of its own energy drink after a its launch in Scotland earlier this year.
Brew City has launched its first ever TV campaign for its new frozen snacks range, with a new advert entitled: ‘It’s Beermunch’.
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