Unilever UK & Ireland has today confirmed that, from spring this year, its entire adult single-serve ice cream range will contain no more than 250 calories.
Under the Unilever Sustainable Living Plan, the company says it is aiming to help consumers improve their health and wellbeing by providing access to an increased choice of products that are lower in calories.
The move follows the successful introduction of 110kcal or fewer across the children’s ice cream range.
Unilever UK & Ireland executive director brand building ice cream Noel Clarke said: “We have introduced this 250 calorie cap to help make it easier for our consumers to make informed and healthier choices when enjoying their favourite ice creams as part of a balanced lifestyle.
“It was important there be no compromise to taste or quality and that’s exactly what we’ve delivered. Our products will still taste as good as ever, but through a process of development and resizing we will ensure our entire single-serve ice cream portfolio will contain 250 calories or fewer.”
The Unilever Sustainable Living Plan was launched in 2010 with a goal to help people take action to improve their health and well-being.