Unilever reveals new ice cream lines for 2015

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Unilever is launching a range of summer NPD under its Cornetto, Ben & Jerry’s, Magnum and Walls Kids brands.

To its Magnum range, it is introducing limited edition Pink & Black ice creams; Magnum Pink Raspberry and Magnum Black Espresso, available in three multipacks at £3.35 rrp or singularly at £1.90. Extensive POS is also available to retailers to promote this product.

Cornetto is launching £1 PMP for its mint and chocolate variants, and a new Cornetto Premium range which is topped with a chocolaty cracking disc. This new addition comes in two flavours, Peanut Butter Crunch and Cookies ‘n’ Dream, available singularly at £1.50 rrp and or in a pack of four at £2.99 rrp.

The Wall’s Kids Mini Milk recipe has been reworked. Mini Milks are available in a variety 12 multipack of chocolate, strawberry and vanilla with an rrp of £2.49.

Also new from Wall’s Kids is the Music Tornado ice cream; a candyfloss flavoured treat with one of four whistles as the stick. Music Tornado is available in packs of 30 with an rrp of £1.

This year, Ben & Jerry’s is introducing the Cookie Core range. Three new ice cream variants, What-a-Lotta-Chocolate, Utter Peanut Butter Clutter and Speculoos? Specu Love, featuring crumbled chocolate, peanut butter or caramelised cookies in a crunchy core, surrounded by ice cream and cookie chunks. The tubs are available to retailers in cases of eight and have an rrp of £4.99.

All new products are available to retailers from March 2015.

Noel Clarke, brand building director for Ice Cream at Unilever UK and Ireland said: “By investing in an array of NPD from our leading brands – Cornetto, Ben & Jerry’s, Magnum and Wall’s Kids – in line with key category trends and insights, we’re confident that our portfolio will continue to deliver solid results for retailers in summer 2015.”

Readers' comments (2)

  • Your new Max Music Tornado should be withdrawn until modifications are made on the whistle. Although there are instructions for the whistle to be used under adult supervision, that is just silly when a young child has finished his lolly and wants to play with the whistle. The size and shape of it reminds me of felt tip pen lids, which have long been illegal without breathing vents in them.

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  • We bougt this icecreame today but the whistle does not work! Can you send us one that does??

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