Unilever is launching a range of summer NPD under its Cornetto, Ben & Jerry’s, Magnum and Walls Kids brands.
To its Magnum range, it is introducing limited edition Pink & Black ice creams; Magnum Pink Raspberry and Magnum Black Espresso, available in three multipacks at £3.35 rrp or singularly at £1.90. Extensive POS is also available to retailers to promote this product.
Cornetto is launching £1 PMP for its mint and chocolate variants, and a new Cornetto Premium range which is topped with a chocolaty cracking disc. This new addition comes in two flavours, Peanut Butter Crunch and Cookies ‘n’ Dream, available singularly at £1.50 rrp and or in a pack of four at £2.99 rrp.
The Wall’s Kids Mini Milk recipe has been reworked. Mini Milks are available in a variety 12 multipack of chocolate, strawberry and vanilla with an rrp of £2.49.
Also new from Wall’s Kids is the Music Tornado ice cream; a candyfloss flavoured treat with one of four whistles as the stick. Music Tornado is available in packs of 30 with an rrp of £1.
This year, Ben & Jerry’s is introducing the Cookie Core range. Three new ice cream variants, What-a-Lotta-Chocolate, Utter Peanut Butter Clutter and Speculoos? Specu Love, featuring crumbled chocolate, peanut butter or caramelised cookies in a crunchy core, surrounded by ice cream and cookie chunks. The tubs are available to retailers in cases of eight and have an rrp of £4.99.
All new products are available to retailers from March 2015.
Noel Clarke, brand building director for Ice Cream at Unilever UK and Ireland said: “By investing in an array of NPD from our leading brands – Cornetto, Ben & Jerry’s, Magnum and Wall’s Kids – in line with key category trends and insights, we’re confident that our portfolio will continue to deliver solid results for retailers in summer 2015.”