Açaí producer Sambazon is tapping into demand for healthier, ready-to-eat frozen products with its new scoopable açaí tub.
The new plant-based frozen product is vegan, dairy and gluten-free, organic, certified fairtrade and sustainably sourced. It can be used to create açai bowls and smoothies, without the need for blending.
The açai berry itself is a nutritional plant botanical that is high in antioxidants and healthy omegas 3-6-9. The Sambazon frozen scoopable açai contains 100 calories per serving.
The new launch joins Sambazon’s blend-at-home frozen açaí superfruit packs and is available to independent retailers nationwide with an rrp of £4.60 per 400g tub.
Ryan Black, founder of Sambazon, said: “By launching the world’s first frozen scoopable açaí, we are furthering our mission of making açaí mainstream and more accessible to UK shoppers. Our new product means that consumers can enjoy the healthy omega and antioxidant goodness of açaí straight up or create their own bowls and smoothies without having to use a blender or additional, artificial ingredients, saving time and any hassle.
“We are in a strong position to grow a new category of delicious, healthy and purposeful food offerings and tap into the growing market of shoppers who want health benefits and more from their purchases, including sustainability and ethical sourcing.”