Thatchers is set to launch a new rosé cider into the UK market.
Thatchers Rosé Cider (4% abv) is made from a blend of naturally sweet dessert apples such as Pink Lady, Gala and Fuji.
The new sparkling Somerset cider has an rrp of £5.50 (4x440ml), with a 500ml flint bottle set to be introduced in December.
They will be sold in recyclable cardboard carry-packs in an attempt to eliminate the need for plastic rings.
Thatchers managing director, Martin Thatcher, said: “Thatchers Rosé is a new and exciting sweet rosé cider that gives consumers just what they’re asking for – a great tasting, characterful, sweeter, lower abv cider, made to a consistently high quality by the cider makers at Thatchers.
“Rosé continues to demonstrate our total commitment to quality apple cider and cider making expertise.
“As with all our ciders, apple choice is hugely important to us, so we’ve selected red dessert apples, including Pink Lady, Fuji and Gala for their sweetness, aroma and quality
“With the market moving on, now is definitely the right time to introduce this new cider. It comes with our longstanding Somerset family cider making heritage, but meets the needs of today’s cider consumer through taste, quality, provenance and sustainable packaging.”