Thatchers Cider has signed a new partnership with Bristol Sport that will see the brand feature on Bristol Rugby’s home and away shirts for the first time.
The deal will also bring an expanded range of Thatchers’ ciders to Ashton Gate Stadium, the home of Bristol Rugby and Bristol City FC.
As well as seeing Thatchers Gold, Haze and Dry on draught throughout the ‘new’ Ashton Gate Stadium, which is nearing completion of a £45million redevelopment, Thatchers will feature on Bristol Rugby’s kit coinciding with the club’s return to premiership rugby and the 2016/17 Aviva Premiership campaign. The brand will also feature on Bristol Rugby Ladies’ matchday kit.
Thatchers will become the official Man of the Match partner for the Premiership rugby side, complemented by pitchside, website and programme presence. Thatchers also becomes a founder partner of Bristol Sport’s business group, The Lansdown Club.