Fredericks Dairies has released Terry’s Chocolate Orange ice cream sticks into the convenience and grocery sector.
Retailing at £3.39 for a pack of three, the luxurious segment-shaped ice cream comprises vanilla ice cream with a chocolate orange sauce, covered in milk chocolate with orange oil.
The product targets those looking for an indulgent snack for evenings at home with friends and family and the Big Night In occasion. Originally available exclusively to the multiples during the four week period prior to Christmas 2012, the ice cream became the firm’s number one handheld ice cream product, achieving a 2.4% share of the chocolate sticks sub-category.
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