Supermalt has introduced a new ginger beer drink, designed to complement the brand’s existing range of malt-based beverages.
Available to retailers and wholesalers now, the new Ginger Beer by Supermalt is a non-alcoholic carbonated soft drink made using ginger extract and lemongrass.
The new beverage is available in an original and zero sugar variant and comes in a choice of 330ml glass bottles or 330ml sleek cans (rrp £1.19 for a single can or bottle, rrp £4.89 for a six-pack).
Neil Lunn, trade marketing manager at brand owner Royal Unibrew UK, said: “Ginger beer is one of those retro beverages that are seeing a significant uplift in demand year on year, especially in glass bottles. With its refreshing, revitalising notes and a fiery kick, consumers are drawn to the unique flavour and satisfying taste of this traditional beverage. That being said, the market is dominated by just one or two main brands.
“Following a period of extensive research, we identified that many Supermalt fans also enjoyed the energising taste of ginger beer and with our experience in soft drink production; this category offered a natural step to allow us to expand our core Supermalt portfolio, as well as welcome new consumers to the brand. Made using natural ingredients, Ginger Beer by Supermalt is a delicate match of sweet and spicy notes, delivering an exceptional taste and delightful warming sensation. Created to deliver a premium offering on-trade and in a retail environment, the range is available in our iconic 330ml bottles and the fresh 330ml sleek cans.”
The new Supermalt Ginger Bear is being supported by a nationwide ‘Spice Up’ sampling campaign.