UB DRINKS is launching a new entrant to the UK vodka market. Dannoff Vodka is billed as a premium vodka at an affordable price and will be introduced with a £3.5m marketing campaign.
● Produced in Latvia, Dannoff is quadruple-distilled for a smooth taste but will retail at £9.99 for a 70cl bottle – less than most triple-distilled brands. UB Drinks says the new entrant will shake up the vodka market and challenge existing market shares within the £910m sector.
● The marketing campaign will include radio advertising and retailer support with pos material available from wholesalers.
Tel 0845 0941307