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Haribo is celebrating its 250th year of the Pontefract Cake with special limited-edition packaging.
Strike a balance between exciting NPD and consumer favourites to ensure your sugar confectionery sales stay sweet this summer, says Sarah Britton
Haribo’s sister brand Maoam is embarking on a 12-week national sampling tour.
Barr Soft Drinks is tapping into consumer demand for energy drinks offering additional functional benefits with the introduction of Rockstar XD Power.
Wall’s Pastry is moving into the chilled meat free market with the launch of its first ever vegan range.
With just under a year to go until the Tokyo 2020 Olympic Games, McVitie’s has launched the first in a series of in-store activations as part of its sponsorship of Team GB.
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