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Cadbury hopes to crack the 2010 Easter market with the launch of two new products - Cadbury Dairy Milk Caramel Bunnies and an Assorted Mini Pack of filled eggs.
Cadbury is kicking off 2010 with a new TV ad for Creme Egg, airing from January 1.
Cadbury mini egg Twin Pots are back for another season as a limited edition until April.
Snack brand Prime Bar is making its retail debut this month with the introduction of three 100% British bred/grass-fed savoury beef snacks, designed to appeal to everyday consumers.
Endo Sport is entering the cannabidiol market with the launch of the UK’s first CBD-infused sports drink.
Following the response to last year’s campaign, Cadbury’s Secret Santa initiative is returning this month to celebrate the ritual of secret gifting to a loved one.
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