Adult soft drinks, mixers and smoothies are growing in popularity as consumers cut back on alcohol and make healthier choices.
Exactly 12 months since the sugar tax came into force, retailers are adjusting to the new pricing regime and influx of new products.
Sunmagic is launching into the iced tea category for the first time with the introduction of two new beverages.
Unrooted, the first premium, healthy energy drink made using the baobab plant, will soon be available to retailers via the wholesale channel.
Barr Soft Drinks is investing millions in its Irn-Bru drinks brand with a new ‘Get Some Irn in You’ shopper campaign.
Leo’s is a new frozen drinks brand on show at NCS, targeting soft drinks consumers of all ages.
Xite is looking to deliver a ‘cognitive boost’ at NCS with its new canned drink.
Lucozade Energy is getting summer-ready with a new look pack design across its flavours range.
Coca-Cola European Partners (CCEP) has unveiled a new advertising campaign for Capri-Sun original to highlight the brand’s health credentials.
Britvic is investing in its Tango brand with the introduction of three new sugar free flavours, a packaging redesign and a £2.2m marketing campaign.
Buxton is undergoing a brand refresh that will hit shelves this spring, and includes new branding and product packaging.
Fentimans is capitalising on demand for in-home drinks with the launch of new tonic water fridge packs.
Qwrkee, a new plant-based food & drink brand, is introducing a new pea milk to c-stores in the UK.
Savsé is introducing a new look across its range of cold pressed smoothies and juices, following an overhaul of its brand positioning and packaging.