A host of stars, including Ex Manchester United and England Captain Rio Ferdinand, will feature alongside Captain Morgan for a new ad campaign.
The campaign, which kick starts today (May 10) in the UK, features a 30 second TV ad that sees Captain Rio raising a Captain Morgan rum alongside Captain Morgan himself as well as T20 and One-Day International cricket captain Eoin Morgan, Argentinian polo captain Nacho Figueras and Leicester City star captain Wes Morgan.
The campaign will be supported across a variety of platforms including online, experiential, on-trade and off-trade.
The ad sees Captain Morgan walking through a lively bar giving all the Captains a tip of his hat and a ‘captain’ greeting. A man called Dave then walks in and tries to understand what is happening and why all the captains are in one place, but he seems like a man who lives like the captain, so Captain Morgan suggests the title applies to him too, and the fun continues. The ad aims to spread the ‘live like the captain’ message to a millennial audience.