Premier Foods has re-released and extended its range of Cadbury Ice Cream Mini Rolls.
Launched last year in mint choc and raspberry ripple, the range makes a return for 2014 along with a new neopolitan flavour. Available in five-packs with an rrp of £1, the Ice Cream Mini Rolls come in cases of 12 are ambient but can be consumed frozen. The packaging has also been refreshed with the ‘Try Me Frozen’ communicated on the front of packs.
It is hoped the relaunched range will add to the £124.4m packaged cake category which grew 1.7% year-on-year (IRI Convenience 52 w/e 18.05.13). Within this category, Cadbury generated £74m worth of sales with Ice Cream Mini Rolls delivering £5m worth of incremental sales.