P&G advice videos created for independent retailers

  • Print
  • Share
  • Comment
  • Save

P&G has launched a range of advice-led videos for independent retailers, designed to provide professional insight, offer helpful category advice and promote close collaboration with its brands.

Covering a range of topics, from convenience best-sellers, to tips on maximising the laundry fixture, the videos are now live on P&G’s ShelfHelp website and dedicated YouTube channel. The videos cater to both smaller and more well-established stores, featuring interviews with a number of P&G’s ShelfHelper retailers.

Sandeep Hegde, channel sales director, Procter & Gamble, said: “Working closely with convenience retailers is a key priority for us. No one knows their shoppers like the shopkeepers themselves, which is why we invested in the ShelfHelp scheme to hear this invaluable feedback directly from the ‘horse’s mouth’. We see this as a two-way relationship and are committed to making sure we provide the right kind of support, including practical guidance that retailers can apply to their business. From the outset, our ShelfHelp scheme was designed to benefit everybody. Engaging, genuinely useful video content is our latest step to achieve this.”

Atul Sodha, Londis Harefield retailer, said: “Professional advice is crucial for a store manager such as myself. With a category you may be less knowledgeable about, like laundry, it’s easy to neglect how it’s laid out in-store. I’ve seen a visible change since P&G re-merchandised my shelves. Fewer customers are asking me where products areas are as they are now better sited – plus, they’re selling well too.”

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory

Related images

  • P&G retailer collaboration
  • Print
  • Share
  • Comment
  • Save
Sign in

Newsletter Sign-up

I wish to receive the following newsletters:

FOLLOW US