One Stop is adding 24 new lines to its frozen own label, including ready meals, meats, party food and a protein range.
Available now, the updated frozen ready meal offer includes family favourites such as chicken tikka masala, cottage pie, roast dinners and an all-day breakfast.
One Stop head of product Phil Banks commented: “We’re always looking to bring our customers more value for money so, when everything else is getting smaller, we’re making our One Stop range bigger and better, meaning more value for our customers.
“For mums in a hurry, they can rely on the range for delicious meals which are quick to cook from frozen, whether it’s a staple like white rice bags, snacks including One Stop steak bakes, mouth-watering goodies like southern fried chicken steaks or even One Stop cooked chicken slices for packed lunches.”
New One Stop beef quarter pounders are also joining the symbol’s frozen line-up, in time for the peak in BBQ sales.
One Stop head of marketing Nigel Prendergast explained: “Our new frozen range is perfect for the Great British barbecue thanks to the high-quality British and Irish meat we use. Where we source our products from, along with quality and price, is now more important than ever to our customers. Our new frozen range is a great choice for customers who want to stock up from their local store for summer get-togethers.”
Prendergast added: “Other highlights include the all-new party range, featuring sausages, hot and spicy prawns, buffalo wings and smoky BBQ pork ribs. Plus, the One Stop protein range is great for customers looking to increase their consumption of high-quality, lean protein sources and features wild Alaskan salmon fillets, cooked peeled prawns and diced chicken breast fillets.”
The new additions to One Stop’s frozen range take the total number of products included in the symbol’s own label offer to more than 450.