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Dylon’s Colour Catcher has joined forces with Manchester City Women’s Football Club (MCWFC) in a long-term partnership that will see the non-food brand promoted across a variety of media assets.
Panini has unveiled the first Adrenalyn XL trading card collection to launch under the Premier League brand, featuring cards based on the football league’s top players.
Disinfectant brand Zoflora has launched a charity fragrance as part of its partnership with autism not-for-profit organisation Caudwell Children.
Babycare may not be the biggest category by a long stretch, but get it right and you can secure the loyalty of many a tired parent and their offspring for years to come.
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