Following a £1m investment in the Red Square Vodka brand, Halewood International has relaunched the product and unveiled two new flavours with a fresh marketing campaign.
The ‘Life. Live it. Join it. Make it. Share it’ campaign will highlight the brand as the perfect pairing for sharing and mixing with friends.
New sloe berry and toffee flavours will aim to help consumers with experimentation.
The original and new flavours are expected to appear on shelves in mid-December (rrp £12.99).
Halewood International assistant brand manager Lucy Washburn said the relaunch and new flavours should help inspire consumers and retailers after a lack of innovation in the vodka fixture in recent years.