New pocket-friendly format for Signature Red Filter

Scandinavian Tobacco Group UK has introduced a new pack format for its Signature Red Filter brand.

Designed to be ‘pocket-friendly’, the new pack has an rrp of £5.79, and is aimed at the current trend towards a more convenient smoking experience.

STG’s UK brand activation manager Clara Maria Endresen said: “We know consumers are increasingly looking for more compact and convenient formats so we anticipate this change will be well received, particularly at the new reduced price point. The ‘Filter and Flavour’ segment and in particular vanilla, grew approximately 8% between 2018-2020 so there is increasing demand for this type of cigar, and we recommend that retailers stock up to meet the expected demand.”