R&R Ice Cream has extended its Mondelez ice cream portfolio by adding Jelly Popping Candy Cadbury Dairy Milk Marvellous sticks, Daim sticks and a Rocky Mallow Road Marvellous tubs.
The Marvellous stick (rrp: £1.60) joins R&R’s impulse range following the popularity of the flavour in take home ice cream (500ml) following its launch last year with the Marvellous brand now worth £5m in the take home market.
The Cadbury Dairy Milk Marvellous Jelly Popping Candy Ice Cream Stick consists of vanilla ice cream mixed with raspberry sauce, candy-coated milk chocolate pieces and chewy strawberry jelly pieces, topped off with a milk chocolate shell full of pieces of popping candy.
Daim ice cream sticks are available as a three pack (rrp: £2.50) and as single sticks (rrp: £1.50). The 110ml Daim stick comprises caramel ice cream with Daim pieces that are covered in a chocolate coating. The launch of the Daim stick follows the success of the brand in take home ice cream; it is the top performer in the Mondelez 450ml range.
The new sticks will join the existing Mondelez range, which consists of Cadbury Dairy Milk, Cadbury Dairy Milk Caramel, Oreo, Cadbury Crunchie Blast and Cadbury Dairy Milk and Caramel Minis.
Rocky Mallow Road Marvellous Creations ice cream (rrp: £3.99) follows Rocky Mallow Road’s success in the confectionery category.
The 500ml tub features strawberry & cream and chocolate ice cream, swirled with Cadbury milk chocolate, mini marshmallows, milk chocolate coated shortcake, and strawberry inclusions.
The firm has also brought out its Oreo ice cream stick in a three-pack (rrp: £2.50).