New Forest Ice Cream has extended its impulse range of wrapped ice creams and frozen lollies with three new products.
The launch of Double Bubble, Twisted Trio and Salted Caramel Cone forms part of the company’s investment in its product range to ensure retailers can maximise sales this summer.
Designed to appeal to kids, the Twisted Trio lolly (rrp £1.40 / case size 36) is made using lemon sorbet, strawberry sorbet and vanilla ice cream and is shaped using a spiral design.
The New Forest Ice Cream Double Bubble lolly (rrp £1.40 / case size 30) features a nostalgic bubble gum flavour and is pastel blue and pink in colour, created using no artificial flavours or colouring.
The salted caramel trend shows no sign of slowing down and the company’s latest ice cream waffle cone (rrp £1.60 / case size 16) is filled with a dairy salted caramel ice cream with a centre of salted caramel sauce and a chocolate topping.
The Salted Caramel Cone, made with 100% naturally-sourced ingredients, joins the New Forest Ice Cream’s existing range of vanilla & chocolate; mint; and strawberry cones.
Every product in the impulse range features packaging designed to stand out in the freezer and retailers can order bespoke POS materials from New Forest Ice Cream to suit their stores.
Christina Veal, director of New Forest Ice Cream, said: “With summer in full swing, we have launched three new additions into our impulse range to ensure retailers and operators can meet the demands of all consumers searching for a refreshing treat. Impulse sales have continued to perform strongly across both the retail and food-service sectors due to their convenience and suitability for all members of the family to consume on-the-go, so it’s important to update offerings with some exciting new products year on year!
With plenty of familiar favourites, as well as some unique creations, like our Salted Caramel Cone, we are confident that our impulse range has something for all tastes. The new additions are all crafted from the best natural ingredients and are complemented by eye-catching packaging designs to ensure your impulse range looks as good as it tastes.”