New Forest Ice Cream has refreshed its Party Push-Up sku, one of the brand’s most popular impulse lines.
The updated Party Push-Up features a new recipe and packaging design. The product now consists of vanilla ice cream, candy, chocolate chips and chocolate spheres with a clear plastic handle.
The new recipe is nut-free and contains no artificial colours or flavourings. The Party Push-Up is also stored frozen in individually wrapped 80ml portions (rrp £1.50).
Christina Veal, director at New Forest Ice Cream, said: “Impulse ice cream sales have continued to perform strongly across both the retail and foodservice sectors, with operators and customers alike, noting their ease of storage and suitability for all members of the family to consume on the go.
“The Party Push-Up has been one of our most popular products in our pre-wrapped impulse range for a number of years, particularly with the combination of our indulgent vanilla ice cream and candy coated chocolate pieces. Our new, improved recipe, featuring a wonderfully creamy base with even more delicious chocolate pieces is sure to be a big hit, while the vibrant new packaging design will help the Party Push-Up stand out in a freezer or on a children’s menu.”
The Party Push-Up is available to retailers in boxes of 24 for £18.50.