E&J Gallo Winery has launched a new 35cl format of New Amsterdam Vodka - five times distilled and triple-filtered premium 100% grain vodka imported from the US.
New Amsterdam Vodka has had huge success since its launch in 2013 and is now the fastest growing vodka in the UK (Nielsen MAT 21.05.16 Total Coverage, Top 10 70cl items).
The 35cl category holds a 13% share of all vodka sales in the U.K. and is growing steadily at 2%. Therefore, the new size is a natural addition to the New Amsterdam Vodka range which is already available in 20cl, 70cl and recently launched 1L formats.
The launch of the 35cl continues to raise the profile of New Amsterdam Vodka in the U.K. alongside the ‘It’s Your Town’ campaign, which will reach more than 14 million consumers in 2016. The premium vodka was also awarded a silver medal at the International Spirits Challenge earlier this year and is well on its way to reaching its goal of becoming the vodka of choice for Millennials.
David Mallory, Channel Director, U.K. impulse & on trade at E&J Gallo Winery, said: “Following its huge success in the U.S., New Amsterdam Vodka has firmly established itself as a key player in the U.K. market. The addition of a 35cl size to the range will offer Retailers the chance to capitalise on the growth of smaller pack formats across all spirits categories.”
The new 35cl format is available to the Impulse and convenience channel now (rrp £8.99). The launch will be supported with promotions in Cash & Carry outlets throughout the summer.