Nestlé Confectionery’s Kitkat is launching an orange chunky variant.
Kitkat Chunky Orange is a combination of crispy wafer finger covered in orange flavoured milk chocolate. The bar is available as a limited edition and has an rrp of 60p.
Nestlé UK & Ireland senior corporate communications manager James Maxton said: “Retailers looking to maximise sales should stock up on Kitkat Chunky Orange at launch and display off shelf so shoppers cannot miss it. What’s more, with young males (18-30 year olds) being the target audience for Kitkat Chunky, this limited edition once again offers retailers the opportunity to attract additional younger shoppers into stores.”