Natural Balance Foods has unveiled two new flavours for its Nākd range - Salted Caramel and Coffee & Walnut.
Salted Caramel is available to grocery retailers and c-stores, while Coffee & Walnut is an exclusive flavour for the convenience channel (rrp 75p per bar / rrp £2.49 for a multi-pack of four).
The launch of new variants follows the roll-out of the Nākd Blueberry Muffin bar last year – which generated the 2nd largest value sales for a new launch in the cereal bar category over the last 52 weeks [IRI Total Market 52w/e 08.12.18].
Made with 100% natural ingredients, as well as being gluten, wheat & dairy free, vegan and one of your five-a-day, both Salted Caramel & Coffee & Walnut Nākd bars are designed to be a healthier alternative to traditional snacks and confectionery.
Marina Love, marketing director for brand owner Natural Balance Foods said: “Salted Caramel and Coffee & Walnut were the obvious next products for Nākd - our fans love the flavour combos and we trust their judgement wholly. It’s our job to deliver a range of super tasty snacks that won’t compromise on being a healthy alternative. They’re both perfect snacks for a tasty, nutritious treat on the go. “
To capitalise on the demand for healthier snacking products, Natural Balance Foods is advising retailers to merchandise Nakd bars with other impulse items, close to till points or alongside displays of food-to-go
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