Metcalfe's and Disney Kitchen create new sharing bags

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Popcorn brand Metcalfe’s is launching two new sharing packs, featuring characters from Disney Pixar’s Incredibles 2 film.

The new sharing bags of popcorn carry the Disney Kitchen logo and banner and include nutritional information to help parents make balanced food choices for their kids.

The two new products mark the beginning of a new Disney Kitchen range by Metcalfe’s, with further releases expected in 2019.

Available in sweet ‘n’ salt and cinema sweet flavours, the new, larger sharing bags weigh 120g and 115g respectively and each pack carries an rrp of £1.59. The range also contains 96 calories per bag and less than 4g of sugar per 20g serving.

Sam Garnham, senior brand manager for Metcalfe’s said: “At Metcalfe’s, we’re committed to creating popcorn that’s fun to eat whilst empowering parents to make lighter snacking choices. Launching our product under the Disney Kitchen banner made perfect sense to us given our mutual brand vision, plus the label will be identifiable and useful for retailers and shoppers in the aisles. We look forward to revealing our full Disney Kitchen range over the next few months.”

 

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