McVitie’s has announced a new partnership with Team GB in the run up to the Tokyo 2020 Olympic Games.
The new partnership will run until the end of 2020 and will be activated through consumer promotional activities, retail partnerships and internal colleague programmes.
Pladis managing director, Nick Bunker, said: “We’re incredibly proud to be working with Team GB, bringing together Britain’s favourite team with Britain’s favourite biscuit brand.
“We know that the nation is passionate and proud of its British sporting heritage as are the 22 million households up and down the UK who feel equal love for our McVitie’s brand, so this partnership feels like a very natural fit.
“We have exciting plans for the partnership and are looking forward to seeing it come to life ahead of the much-anticipated Games next year.”