McCoy's is being supported by a summer campaign of advertising and promotional activity. This includes the return of last year's 'Man Crisps' ad, as well as a new website and on-pack promotion. The website (www.mccoys.co.uk) has been designed around an interactive pub environment. It includes a competition to win a year's supply of crisps. The promotion gives consumers the chance to win iPhones, PS3s and iPods. It will run across handy packs, multipacks and McCoy's Tortilla sharing bags.
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