McCoy’s is bursting back on to TV screens with its newely launched McCoy’s Chips.
Live from April 27 to May 10, the TV spot is set in a traditional fish and chip shop on Brighton seafront, in which the protagonist Sarah receives a phone call from Flavour. As she picks up the famous golden receiver and tries the McCoy’s Chips, she soon realises the ominous eyeballing seagulls are after them.
Supported by a £2million investment, the TV advert is accompanied by a subtitled social film as well as an outdoor campaign and shopper activation.
The new campaign aims to drive further awareness and sales of the McCoy’s Chips range, which is already delivering more than £1m RSV (Nielsen Scantrack Data to 26.03.2017). Launched in 2016, the impactful ‘When Flavour Calls’ campaign resonated with consumers, delivering phenomenal results for both the brand and the Crisps and Snacks category, with McCoy’s immediately seeing a 29% sales uplift in the media campaign period (Nielsen Scantrack Data to 26.03.2017).
Dan Winslet, marketing controller for KP Snacks said: “Everybody knows that Seagulls love their chips so who better to recruit for our new McCoy’s Chips ad than our cheeky seaside friends, desperate to get their beaks on the newest Chip Shop inspired innovation in Crisps and Snacks”.
McCoy’s Chips come in 125g sharing packs (RRP £1.50), 70g £1 PMPs and in multipacks of six 25g packs (RRP £1.60). It is available in three flavours; Sea Salt, Salt & Vinegar and Chip Shop Curry Sauce.