Mars Petcare has launched a new complete balanced meal for cats called Whiskas Creamy Soups.
Whiskas Creamy Soups contain meaty pieces in a creamy texture in three best-selling flavour variants, poultry, fish and meat, served in 85g pouches with packs of 12 at a promotional price of £3.
The product is a different taste and texture sensation, with a lower chunk to sauce ratio than standard cat food, higher moisture content than gravy and jelly products, and an indulgent creamy sauce.
Katie Griffiths, Whiskas brand director, said: “Whiskas Creamy Soups offers something completely new for cats and our own consumer research has shown excitement and demand for innovation like this in the cat single serve category. At Whiskas, we know that cats like to lick their food and this new exciting product provides cats with more sauce to lick.”
Whiskas is supporting the launch with in-store activations and display items. Along with widespread sampling and digital activations, nine million households will see a Whiskas TV advert every four weeks, and one million cat owners will receive a free sample every 12 weeks.