Mars adds M&M's ice cream to impulse freezers

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Mars Chocolate Drinks and Treats has added M&M’s Peanut, the number one global confectionery brand, to its singles ice cream range. 

The new variety features a blend of dairy peanut ice cream with M&M’s Peanut pieces, coated in a crunchy chocolate layer.

Phil Shaw, head of sales at Mars Chocolate Drinks and Treats, said: “With wrapped handheld ice creams leading the market, we are extremely excited to introduce another iconic brand to our singles range. The M&M’s Peanut Ice Cream joins consumer favourites, Mars, Snickers, Galaxy and Maltesers in the impulse freezer this year - and we are confident it will soon become a sought after family favourite!”

M&M’s Peanut Ice Cream is available to independents and grocers now (rrp £1.76).

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